Making the DPD Corporate-Design as intuitive, impactful and enjoyable as possible.
In 2015 the DPD brand redefined itself as bold and unmistakably red. Delivering new experiences, connecting with new customers, and expanding for the future. In the last five years a lot has changed, and new challenges have appeared, resulting in a need for growth visually and strategically.
In cooperation with the lead-agency FILMHAFEN I reviewed the 2015 visual guidelines and established a new concept that allows more flexibility in everyday usage, while at the same time creating more brand consistency and impact.
Can’t show the results here yet, but happy to show you the project in a Video-Call. Please get in touch with me: mail@ingobutsch.com
