Insert for a DIY Store. Because toom has a very heterogenous market structure they were in need for a modular insert system. The insert for the flagship stores had to look different to the ones for the standard or basic stores. Furthermore it had to bridge the gap between the do-it-yourself image of every DIY-store and the more sophisticated element of the interior design expertise aimed in the new philosophy.
Insert copy here, which should vary depending on your region.